SSW advised Mid Europa Partners on its investment in Pigu

SSW acted as a legal advisor to Mid Europa Partners (“Mid Europa”) on the acquisition of UAB Pigu (“Pigu”) from MCI.Techventures and other minority shareholders. Following a simultaneous acquisition of Hobby Hall Group OÜ (“HHG“), Mid Europa has become the majority shareholder in the combined group, which represents the leading e-commerce and online marketplace platform operating across Lithuania, Latvia, and Estonia, with a growing presence in Finland.

With several million registered customers across four countries, over 3,000 merchants onboarded on Pigu’s proprietary marketplace platform over the last year, as well as a unique portfolio of online shopping destinations such as,,,,, and, the combined group is expected to lead the development of the region’s rapidly growing digital economy by offering the best-in-class value proposition and online shopping experience for its customers and merchants alike.

Members of the SSW Pragmatic Solutions’ team were responsible for Polish law aspects of the transaction.

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