SSW advised Mid Europa Partners on its investment in Pigu

SSW acted as a legal advisor to Mid Europa Partners (“Mid Europa”) on the acquisition of UAB Pigu (“Pigu”) from MCI.Techventures and other minority shareholders. Following a simultaneous acquisition of Hobby Hall Group OÜ (“HHG“), Mid Europa has become the majority shareholder in the combined group, which represents the leading e-commerce and online marketplace platform operating across Lithuania, Latvia, and Estonia, with a growing presence in Finland.

With several million registered customers across four countries, over 3,000 merchants onboarded on Pigu’s proprietary marketplace platform over the last year, as well as a unique portfolio of online shopping destinations such as pigu.lt, kaup24.ee, hansapost.ee, 220.lv, xnet.lv, and hobbyhall.fi, the combined group is expected to lead the development of the region’s rapidly growing digital economy by offering the best-in-class value proposition and online shopping experience for its customers and merchants alike.

Members of the SSW Pragmatic Solutions’ team were responsible for Polish law aspects of the transaction.